Journey of Recycling campaign launches
18th July 2024
Merseyside Recycling and Waste Authority have today launched a new campaign which provides a unique and informative view of the journey of recycling across Liverpool City Region.
Through a newly created series of videos, residents from Halton, Knowsley, Liverpool, Sefton, St Helens and Wirral can learn more about where their recycling goes once collected from kerbside, and how it is sorted for reprocessing and redistribution to the recycling markets.
Combined, the six districts of Liverpool City Region currently hold an average household recycling rate of 34.74%.
This figure provides a foundation to build from – however, the Authority recognises that collectively as a city region, we can do much better.
The Journey of Recycling campaign has therefore been launched to build trust in the recycling process and to remind residents how they can recycle right – all in a bid to boost recycling rates.
Lesley Worswick, Chief Executive of Merseyside Recycling and Waste Authority, said: “We all know how the simple act of placing items in our recycling collections can become ‘out of sight, out of mind’.
“That’s why, with the Journey of Recycling campaign, we are keen to give residents a behind-the-scenes insight which will equip them with more knowledge on how their recycling efforts can discourage unnecessary waste and make a real difference.
“In addition to displaying the sorting and end processes of each recyclable material, our suite of videos provides a reminder of what materials can be recycled in each of the districts and how to avoid recycling contamination.
“These are all important factors in ensuring that we recycle right.”
Cllr Catie Page, Chair of Merseyside Recycling and Waste Authority, said: “As an Authority, we are always keen to help residents understand that reducing the amount of stuff we buy – as well as repairing and reusing what we can – are great habits to adopt to protect our environment for current and future generations.
“However, we also know that recycling the materials we can in the correct manner also plays a key role in supporting this effort.
“If anyone is ever unsure about what they can recycle at home, we encourage you to watch our Journey of Recycling videos.
“Residents can also visit recycleright.org.uk, which is a really helpful resource that is full of information on what can be recycled at home and at our Household Waste Recycling Centres.”
To view the full suite of Journey Recycling videos, please visit https://recycleright.org.uk/do-it-right/journey-of-recycling/.
